Contact us by
research@joongang.com
|
HOME
|
¿Â¶óÀμ³¹®
|
Å©·Î½ºÆÛÁñ
| ¿Â¶óÀνºÅ͵ð | ³í¹® DB |
English
|
|
»çÀÌÆ®¼Ò°³ / ¿¬¶ôó
|
ÀÌ¿ë ¾È³»
¼³¹®ÃÊ¾È ÀÛ¼º¹ý
¼³¹®¸ñ·Ï(¿É¼Ç)
* 2024³âµµ
* 2023³âµµ
* 2022³âµµ
* 2021³âµµ
* 2020³âµµ
* 2019³âµµ
* 2018³âµµ
* 2017³âµµ
* 2016³âµµ
* 2015³âµµ
* 2014³âµµ
* 2013³âµµ
* 2012³âµµ
* 2011³âµµ
* 2010³âµµ
* 2009³âµµ
* 2008³âµµ
* 2007³âµµ
* 2006³âµµ
* 2005³âµµ
* 2004³âµµ
* 2003³âµµ
* 2002³âµµ
¼³¹®¸ñ·Ï(ÀϹÝ)
* 2024³âµµ
* 2023³âµµ
* 2022³âµµ
* 2021³âµµ
* 2020³âµµ
* 2019³âµµ
* 2018³âµµ
* 2017³âµµ
* 2016³âµµ
* 2015³âµµ
* 2014³âµµ
* 2013³âµµ
* 2012³âµµ
* 2011³âµµ
* 2010³âµµ
* 2009³âµµ
* 2008³âµµ
* 2007³âµµ
* 2006³âµµ
* 2005³âµµ
* 2004³âµµ
* 2003³âµµ
* 2002³âµµ
¼³¹® ¸ñ·Ï (ÀÇÇаü·Ã)
Åë°èºÐ¼®µû¶óÇϱâ
¼³¹®Á¶»ç TIP
¿É¼Ç±â´É/¼Ò¿äºñ¿ë
°ßÀû ÀÇ·Ú
ÀæÀº Áú¹®/´äº¯
¼³¹®Áö ¸¸µé±â
¡¡¡¡¢¹ ¸ð¹ÙÀÏ¿ë ¼³¹®
¡¡¡¡¢¹ ÀϹÝPC¿ë ¼³¹®
¿É¼ÇÀÛ¾÷ ÀԱݾȳ»
»çÀÌÆ®¼Ò°³/
¿¬¶ôó
¼³¹®Áö ¹Ù·Î°¡±â
¼³¹®Áö ¿¹½Ã 1
¼³¹®Áö ¿¹½Ã 2
»ó°üºÐ¼® ¿¹½Ã
Á¶»çºÐ¼® ¿¹½Ã
¼³¹® No. ÀÔ·Â
-
-
ÀÛ¼º³âµµ
2024³â
2023³â
2022³â
2021³â
2020³â
2019³â
2018³â
2017³â
2016³â
2015³â
2014³â
2013³â
2012³â
2011³â
2010³â
2009³â
2008³â
2007³â
2006³â
2005³â
2004³â
2003³â
2002³â
Á¶»çÀÚ À̸§ ÀÔ·Â
ºóµµºÐ¼® ±×·¡ÇÁ
±³Â÷ºÐ¼® ±×·¡ÇÁ
¿ø±×·¡ÇÁ
ôµµºÐ¼® ±×·¡ÇÁ
¿ì¼±¼øÀ§ ±×·¡ÇÁ
2024³âµµ
2023³âµµ
2022³âµµ
2021³âµµ
2020³âµµ
2019³âµµ
2018³âµµ
2017³âµµ
2016³âµµ
2015³âµµ
2014³âµµ
2013³âµµ
2012³âµµ
2011³âµµ
2010³âµµ
2009³âµµ
2008³âµµ
2007³âµµ
2006³âµµ
2005³âµµ
2004³âµµ
2003³âµµ
2002³âµµ
SPSS
Åë°èºÐ¼® µû¶óÇϱâ
Á¶»ç Á¾·áÈÄ Á¦°øÇØ
µå¸®´Â ¿¢¼¿ÆÄÀÏÀ»
Åë°èºÐ¼®ÅøÀÎ SPSS·Î
Àоîµé¿© ½ÉÃþºÐ¼®À»
ÇÏ½Ç ¼ö ÀÖ½À´Ï´Ù.
¼³¹®ÃÊ¾È ÀÛ¼º Àü
¿¡µµ
¹Ì¸® »ìÆì º¸½Ã¸é
º¸´Ù Ãæ½ÇÇÑ °á°ú¸¦
¾òÀ»¼ö ÀÖ´Â ¼³¹®Áö¸¦
¸¸µå½Ç ¼ö ÀÖ½À´Ï´Ù.
ÆÄÀÏ¿¡ ³Ö±â
ÆÄÀÏ¿¡ ³Ö±â
ÆÄÀÏ¿¡ ³Ö±â
±³Â÷ºÐ¼® ÀÛ¾÷
ÆÄÀÏ¿¡ ³Ö±â
ÆÄÀÏ¿¡ ³Ö±â
±×·¡ÇÁ¸¦ ÆÄÀÏ·Î
°á°ú¸¦ ¿¢¼¿¿¡¼
´ÜÀÏ ºÐ¼®
±³Â÷ºÐ¼®
ÆÛÁñÀÛ¾÷ ÁøÇà°úÁ¤
´Ü¾î°Ë»ö µµ¿ì¹Ì
ÆÛÁñ ¸ñ·Ï
ÆÛÁñ ¸¸µé±â
¡¡
¡¡¡¡¡¡
¡¡
½º¸¶Æ®Æù¿¡¼
½Ç½Ã°£ »óȲ È®ÀÎ
Á¦°øµÇ´Â QRcode¸¦ ÀÌ¿ë,
½º¸¶Æ®Æù¿¡¼ ½Ç½Ã°£À¸·Î
Á¶»çÁøÇà»óȲÀ» È®ÀÎÇϼ¼¿ä.
¢Ñ
»ó¼¼º¸±â, È°¿ë TIP
ÀÀ´äÀÚ °¢°¢ÀÇ
ÀÀ´äÁö Á¦°ø
°¢ ÀÀ´äÀÚº° ÀÀ´äÁö¸¦
À¥ÆäÀÌÁö·Î Á¦°øÇÕ´Ï´Ù.
º¸¾ÈÀ¯Áö¸¦ À§ÇÑ °¢°¢ÀÇ
º°µµ ÀÎÁõ code¸¦ »ç¿ëÇϸç
µ¨ÆÄÀ̱â¹ý µî¿¡ À¯¿ëÇÕ´Ï´Ù.
(±âÁ¸ ¼³¹®¿¡¼µµ »ç¿ë °¡´É)
¢Ñ
»ó¼¼º¸±â
¢Ñ
µ¨ÆÄÀÌ ¼³¹®Á¶»ç ¿¹½Ã
±âº»Çü ¼³¹®(¹«·á)¿¡¼µµ
ôµµºÐ¼®±×·¡ÇÁ »ç¿ë
¢Ñ
»ó¼¼º¸±â, È°¿ë TIP
¼³¹® No.
05-9-506
Á¶»çÀÚ ¸Þ´º
[¢Ñ ¼³¸í]
¼³¹®¸ÞÀÏ º¸³»±â
¼³¹®¼Ò½º »ç¿ë
¼³¹®Áö ¼³Á¤º¯°æ
°á°ú±×·¡ÇÁ º¸±â
°á°úµ¥ÀÌÅÍ ´Ù¿î·Îµå
¿î¿µÀÚ¿Í »ó´ãÇϱâ
Title
¢Â LG Electronics
H.W Jang
61.74.139.221
¢Â Period : 2005. 9. 17 ~ 2005. 9. 30
**** Á¦ÇÑµÈ ÀÀ´äÀÚ¿ë ¼³¹® ****
Á¶»çÀÚ°¡ º°µµ·Î °Ô½ÃÇÑ ¿Â¶óÀμ³¹®Áö ¶Ç´Â ¼±º° ´ë»óÀÚ¿¡ ´ëÇÑ ¼³¹®¸ÞÀϷθ¸ ÀÀ´ä °¡´É.
ÀÌ°÷¿¡¼´Â ¼³¹®¿¡ Âü¿©ÇÏ½Ç ¼ö ¾ø½À´Ï´Ù.
¼³¹® No. 05-9-506 ¼³¹®Á¶»ç ÁøÇà ¹æ¹ý
¾Æ·¡ ³»¿ëÀ» ÂüÁ¶ÇÏ¿© ¼³¹®Á¶»ç¸¦ ÁøÇàÇÏ½Ã¸é µË´Ï´Ù.
¢À
¼³¹®ÀÀ´ä ÀÇ·Ú
¢À
Á¶»çÀÚ°¡ Á÷Á¢ ÇÏ¼Å¾ß ÇÏ´Â ÀÌÀ¯
¼³¹®¸ÞÀÏ ÀÌ¿ë
ÀÎÅͳÝÄ«Æä.½ÎÀÌ¿ùµå µîÀÇ °Ô½ÃÆÇ ÀÌ¿ë
Àü¿ë À¥ÁÖ¼Ò ÀÌ¿ë
¿Â.¿ÀÇÁ¶óÀÎ Á¶»ç º´Çà
ƯÁ¤½Ã¼³ ÀÌ¿ëÀÚ ¼³¹®Á¶»ç TIP
¢À
Á¶»ç°á°ú ºÐ¼®
¢À
½Ç½Ã°£ ºóµµ¼öºÐ¼®
(¸·´ë±×·¡ÇÁ ¹× ¿ø±×·¡ÇÁ)
Likert_type Scale (5Á¡Ã´µµ)
¿ì¼±¼øÀ§ ¹®Ç× ºÐ¼®
±³Â÷ºÐ¼®
ôµµ¹®Ç× ±³Â÷ºÐ¼®
°á°úµ¥ÀÌÅÍ ¿¢¼¿ÆÄÀÏ »ç¿ë
SPSS¿ë syntax ÆÄÀÏ
µÎ µ¶¸³º¯¼ö¿¡ ´ëÇÑ ºÐ¼®
AHP (½Ö´ëºñ±³)
¢À ¼³¹®Áö Àü¿ë À¥ÁÖ¼Ò -
¼³¹®Áö ºÎºÐ¸¸ ³ªÅ¸³²
.
- ¸Ó¸´¸» ºÎºÐ:
¡¡
https://research.joongang.com/survey.php?act=m&id=05-9-506
¡¡¢Ñ ¾Æ·¡ [¼³¹®¸ÞÀϼҽº]¸¦ »ç¿ëÇÏ¸é ¸Ó¸´¸»ºÎºÐ ȸéÀ» ¸ÞÀÏ·Î º¸³»½Ç ¼öµµ ÀÖ½À´Ï´Ù.
- ¼³¹®Áö Àüü:
¡¡
https://research.joongang.com/survey.php?act=v&id=05-9-506
- ¿î¿µÁßÀΠȨÆäÀÌÁöÀÇ Æ˾÷â¿¡ ¶ç¿ì´Âµ¥ »ç¿ëÇÏ½Ç ¼öµµ ÀÖÀ¸¸ç
- À§ À¥ÁÖ¼Ò¸¦ ¸ÞÀÏ ³»¿ë ºÎºÐ¿¡ ºÙ¿©³Ö¾î ¸ÞÀÏÀ» ¹Þ´Â »ç¶÷ÀÌ ¼³¹®¿¡ Âü¿©Åä·Ï ÇÒ ¼öµµ ÀÖ½À´Ï´Ù.
¢À ¼³¹®¸ÞÀÏ ¼Ò½º
form 2
(±ÇÀå)
form 1
(¹ÙÀÌ·¯½º¸ÞÀÏ·Î ¿ÀÀ뵃 °¡´É¼º ÀÖÀ½)
¡¡¡¡
form2
´Â
¡¡¡¡¡¡¡¡¢Ñ
¼³¹®¸ÞÀϼҽº(form 2) »ç¿ë¹ý
¡¡¡¡
°Ô½ÃÆÇ¿ë
¡¡¡¡¡¡¡¡¢Ñ
¼³¹®¸ÞÀÏÀ» ¿©·¯¸í¿¡°Ô µ¿½Ã¿¡ Àü¼Û TIP
¡¡¡¡
¼Ò½º·Îµµ
¡¡¡¡
form 3
(ÀÀ´ä´ë»óÀÚÀÇ ÀÀ´ä¿©ºÎ È®ÀÎ ±â´É)
¡¡¡¡
»ç¿ë°¡´É
¡¡¡¡¡¡¡¡¢Ñ
¼³¹®¸ÞÀϼҽº(form 3) »ç¿ë¹ý
¢À
Á¶»ç±â°£ ¿¬Àå / Á¶»ç±â°£ Á¾·á ÈÄ¿¡´Â.....
[
Çʵ¶
] ¢À
ÀÌÁßÀÀ´ä¿¡ °üÇØ->ÀÌ¹Ì ¼³¹®¿¡ Âü¿©ÇÏ¿´´Ù´Â ¸Þ¼¼Áö...
ÇöÀç º» ¼³¹®ÀÇ ÀÌÁßÀÀ´ä ¹æÁö±â´ÉÀÌ
ÇØÁ¦
µÇ¾ú½À´Ï´Ù.
¢À
¿øÈ°ÇÑ Á¶»ç ÁøÇà ¶Ç´Â ¿äû¿¡ ÀÇÇÑ ÀÀ´ä¼ö Á¦ÇÑ
(º» ¼³¹®Àº
3,300
¸í
±îÁö ÀÀ´ä °¡´É)
Á¤ÇØÁø ÀÀ´ä¼ö¿¡ À̸£¸é ¼³¹®Á¶»ç°¡ ÀÚµ¿ Áߴܵ˴ϴÙ. ¢Ñ
»ó¼¼³»¿ë º¸±â
°á°úµ¥ÀÌÅÍ ¿äû µî ¿î¿µÀÚ¿Í ¿¬¶ôÀº À§ [
Á¶»çÀÚ¸Þ´º
]Áß
(¿î¿µÀÚ¿Í»ó´ã)À» ÀÌ¿ëÇØ ÁÖ¼¼¿ä.
ºÎµæÀÌ ¸ÞÀÏ·Î º¸³»½Ç °æ¿ì
ÇØ´ç ¼³¹®¹øÈ£
¸¦ ²À ±âÀÔÇØ ÁÖ¼¼¿ä.
ÁÁÀº °á°ú ÀÖÀ¸½Ã±â¸¦ ±â¿øÇÕ´Ï´Ù. ¿î¿µÀÚ µå¸²
¼³¹® No.
05-9-506
Á¶»çÀÚ ¸Þ´º
[¢Ñ ¼³¸í]
¼³¹®¸ÞÀÏ º¸³»±â
¼³¹®¼Ò½º »ç¿ë
¼³¹®Áö ¼³Á¤º¯°æ
°á°ú±×·¡ÇÁ º¸±â
°á°úµ¥ÀÌÅÍ ´Ù¿î·Îµå
¿î¿µÀÚ¿Í »ó´ãÇϱâ
Part¥°. Please check the number of all questions below.
1. What was the most impressive booth you visited at this year¡¯s IFA?
(Please select one and indicate why)
LG
Philips
Sony
Sharp
Panasonic
Samsung Electronics
Other
* Reason
2. What is the most impressive zone of
LG Electronics Booth
?
Plasma TV zone
LCD TV zone
DTV Demo zone
PDP/LCD Commercial zone
LCD Monitor zone
Home Cinema zone
Mobile Phone zone
DMB zone
* Reason
3. Which services do you like most in
LG Electronics Booth
Booth design & atmosphere
Easy-understanding product demonstration
Well-prepared product presenters
Give-aways
Other
Part II. Please select a rating from 1 ~ 7 of all questions below.
4. Questions
Definitely
NO
<----
So-so
---->
Definitely
Yes
(1)
(2)
(3)
(4)
(5)
(6)
(7)
1) I learn about LG more than before through IFA.
2) It feels comfortable to see IFA LG Booth.
3) I experience major features of LG products comfortably.
4) Products¡¯ explanation panels help me understand products easily.
5) Presenters¡¯ demonstration helps me to understand products easily.
6) I think LG Digital TV (Plasma & LCD TV) is ready for HD era.
7) LG Digital Display has wide usage, not only at home but public area.
8) The Design of LG Home Cinema is stylish.
9) LG has a high technology such as on-air DMB demonstration.
(1)
(2)
(3)
(4)
(5)
(6)
(7)
Part¥². Please check the number of all questions below.
5. Have you ever heard of LG before today?
Yes
No
6. How many LG products do you use?
0 ea
1 ea
2 ea
3 ea
More than 3 ea
7. What is your job?
Buyer
Media
Visitor
Other
Á¶»çÀÚ°¡ º°µµ·Î °Ô½ÃÇÑ ¿Â¶óÀμ³¹®Áö ¶Ç´Â ¼±º° ´ë»óÀÚ¿¡ ´ëÇÑ ¼³¹®¸ÞÀϷθ¸ ÀÀ´ä °¡´É.
ÀÌ°÷¿¡¼´Â ¼³¹®¿¡ Âü¿©ÇÏ½Ç ¼ö ¾ø½À´Ï´Ù.
Copyright
Joongang.com
,
Research.Joongang.com
All rights Reserved.
|
¿¬¶ôó
|
ȸ»ç¼Ò°³
|
¼ºñ½º ÀÌ¿ë¾à°ü
|
°³ÀÎÁ¤º¸ º¸È£Á¤Ã¥
|
research@joongang.com
|